After two years of effective control of rare earth, the price is stable, the rational development and utilization of rare earth minerals are effectively controlled, the production of rare earth magnet raw materials is gradually stable, the price of raw materials in the whole market is stable, then, the price of NdFeb strong magnet products is relatively stable, now in the era of network, the price of products is transparent, when everyone's product quality is the same, Product unit price is naturally transparent, just put a product online quotation, price advantage is more obvious, so product competition depends on product, product competition depends on quality.

In the face of harsh market competition, the price of NdFeb strong magnet is easy to be dwarfed, and the market form in the past two years is not good. The development of strong magnet products has come to a white-hot stage, and all manufacturers have to carry out a price war under the harsh production environment. Due to the limited production capacity of these manufacturers, it is only a simple product processing mode. Without their own special product advantages, since an enterprise wants to survive, the way is to use price and service to maintain the survival of a manufacturer, compete for orders.

On the other hand, if these manufacturers can fundamentally solve their own problems, break through their own production technology problems, and break through their own problems in terms of product quality and product advantages, passivity is the initiative. When their products and quality have advantages, the enterprises themselves will gain the right to initiative. In the face of customers, the enterprises have enough say, which can not only avoid the price competition on the products. But also can steadily grasp the customer's demand for products, long-term cooperation and development.

Throughout the development process of all enterprises, we can find that technology is always used to promote products, occupy the market with products, and drive the development of enterprises with the market. Therefore, when an enterprise starts to engage in a price war, rather than breakthrough in product technology as the development direction, then the development of the enterprise is hopeless, because the market is cruel and the competition is realistic. After all, low-end products cannot meet the needs of market development and face elimination, enterprises to develop, products to update, technology to continue to break through, to meet the needs of market development, to meet customer product needs, magnet manufacturers need to break through technology to break through the existing production mode.